In February 2008, Kenes International, the world leader in Long-Term Congress Organization and Association Management in the medical field, made the strategic decision to open an office in Asia. The decision was prompted not only by Kenes’ global expansion plans, but by the increasing popularity of this location for medical and scientific congresses and therefore its huge potential for regional growth.
Forming strategic alliances with strong local partners plays a pivotal role in the company’s long- term plans for continued growth. Kenes therefore decided to partner its Asian operations with PICO ─ a world leader in experiential marketing services including congress organization.
The joint-venture combines the global experience and professionalism of Kenes with PICO’s superior local knowledge and familiarity of the Asian market. Among other benefits, it helps overcome numerous cultural obstacles that an international company entering a local market would otherwise encounter. This ensures clients the best possible service.
This partnership has already proved to be very effective in not only bringing initiated congresses to the Asian market, but by increasing our ability to host regional congresses of already successful congress brands.